Christian Stangl, director of the center at Fischapark in Wr. Neustadt, on the occasion of the first shopping Saturday.
Christian Stagel, director of the center at the Fischapark in Wiener Neustadt, reported on the first Saturday of Christmas shopping when asked by the APA about “extremely satisfied merchants”. The business got off to a “very good start”. Although many people still do not have a Christmas treat in their hands, “sales are very good.”
Discount campaigns over several days
Stagl also looked back on the past few days. In 2019, for example, Black Friday was still the “fetcher” par excellence, this year the action was “spread out over the entire week.” The director of the center said that the reason for this was the sales campaigns over several days.
At City Center Amstetten (CCA), manager Hannes Grubner was satisfied. The frequency increased significantly in the afternoon. Black Friday had “given a 30 percent increase in frequency compared to other Fridays in November”. Selling gift cards is also off to a good start. Grubner says CCA is very optimistic about the further trajectory of the Christmas business and expects a further increase in repeats and sales in the Advent period.
Frequency increase until Black Friday
Something similar was heard from Principal Catharina Jeffreyer at Rosenarcade Tulln. Black Friday brought a 23 percent increase in frequency compared to other Fridays in November, “Overall I’m very satisfied with the past week.” Gfrerer also expects a further increase in frequency and sales during the Advent period.
