Black Friday and Christmas offers from major companies once again make you realize that local stores often lose out in terms of reach. In return, they can offer clients closeness and competent advice. Many local stores also use social media to stay relevant.
Radstadt, Altenmarkt. Small local businesses have to compete against huge corporations. A story like David vs. Goliath. This is why local newspapers highlight local businesses and their benefits. Spielwaren Oppeneiger in Radstadt and Fashion Art in Altenmarkt told us how they fared against the larger companies.
That specific thing that neither an online store nor large companies can provide is personal advice. Since one often does not have the ability to purchase massive quantities, retail prices can be a bit higher. This usually takes a backseat because customers still appreciate the regional touch and a warm welcome. This is confirmed because local customers tend to become regular customers. There is still great support for tourists who want to shop regionally during their vacation.
Creativity is required
Since friendly employees can’t handle the burden of facing big companies alone, creative approaches have to be found again and again in order to stay up to date. The fashion house Fashion Art always has special offers with discounts. Prices also drop on Black Friday. To keep the Christmas spirit high, doors stay open until 5 o’clock on Saturdays in Advent. Toy retailer Oppeneiger sends reward cards to its customers more than a month before Christmas. This gives customers a discount on an item they can choose freely. Participatory activities are also planned over and over again. Children get a coloring picture at the beginning of December. On the second of December, Santa Claus will be waiting in the store and will give the children who have completed the picture a Santa Claus bag.
moving with the times
To stay relevant, many local businesses are actively running social media channels. The fashion house always publishes promotions and extended opening hours online in order to achieve the greatest possible reach. The Play Store goes a step further and runs a TikTok channel. This is where brief descriptions of new games are given and voting takes place. In this way, younger customers become familiar with local stores.
Customers keep coming back
Because of the Corona years, many have had to close their businesses, at least temporarily. As a result, many customers have had to switch to online shopping. Since that time is now a thing of the past, personal shopping also continues again. In general, people rely more on staff advice at Christmas, and many miss out on being close to their fellow human beings. Local shops expect a large number of customers willing to buy again at Christmas time.
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