Have you always wanted to know the true value of your data? If so, this article will enlighten you. Because the account experience by heyData shows how much Google is. Earn Meta, TikTok and Co. With your data – by minute, day, month and year. We’ve summarized the results for you here.
Many people don’t think twice about sharing their personal data such as email address, location, date of birth, and the like with social media platforms – and web providers in general. Despite the various data protection scandals of the largest technology companies. Because for many it is now the most important means of communication, the means of entertainment, the gateway to dating. The most relevant virtual meeting point and source of news. But how valuable is our personal commodity to the biggest tech companies? The software company has addressed this question heyData. We have broken down the results in this article.
This is how social companies earn money just with your data
That’s how high the sales of the largest social companies are
The regular offerings of the best known social networks are free for users, yet the biggest tech companies make billions in annual sales. Here’s how Meta ended its fiscal year 2021 with $118 billion in revenue. During the same period, TikTok generated more than $58 billion in revenue and Twitter generated nearly $5 billion in revenue. Things went well this year, in part because of uncertain times economically metaAnd the The Google And the Twitter Less successful in the second quarter, but still impressive.
Billions in sales show how valuable your personal data is, despite relatively weak corporate sales this year. Many users understand that they are part of a modern trade-off: universal tracking Against the free (so far) use of social networks. But this understanding only prevents a few from signing the agreement.
Lots of people use social platforms
The number of Internet users around the world Estimated at 4.9 billion.
Almost 94 percent of users use social networks: to be exact, according to extrapolation, the total number of active social media users is said to be 4.6 billion worldwide. As Statista’s “Global Consumer Survey” showed, social networks are also among the most used web-based applications in Germany after messengers. About two-thirds of Germans surveyed say they do used daily. Single Instagram It is actively used by 29.9 million people in Germany.
Is the actual price of in-use data sharing so high, and not just in terms of the huge profits tech companies make from it? This question has been discussed over and over again in the media; But in reality, only a few can imagine doing without TikTok, Instagram, WhatsApp or Google altogether.
Your data is worth it
The most valuable resource in the world? Maybe the data. Because the biggest tech companies collect a lot of your information – from every minute you spend on the platform in question. heyData provides information on how much money they actually make from data based on a study conducted by data analysts. As part of this, the so-called Average Revenue Per User (ARPU) was read. Using ARPU and other data, such as average screen time, heyData shows how much data social media and networks make. These are the results:
- After a year of tracking and average screen time, the Meta platforms market the personal data obtained from the user at around €200.
- With every minute users spend on Facebook or Instagram, the platforms earn about two cents.
- Twitter, TikTok, and Snapchat require users to be on the platform for at least two minutes to earn a dime. YouTube takes up to five minutes of screen time to convert a dime.
- Users who spend more than 33 minutes per day on Facebook or more than 29 minutes per day on Instagram have higher Meta sales. For this reason, social networks try to keep their users on the platform as long as possible. Meta earns about 2 cents for every minute of screen time.
- While Facebook and Instagram generate around €200 per user per year, TikTok currently generates just under €66, Twitter around €54 and YouTube just under €29 per year per user.
Not for nothing: Our data costs us a lot
Digital media use brings a specific problem: concerns about data misuse. Unfortunately, privacy scandals are common among tech companies large and small. The entertainment platform popular with Gen Z in particular Tik Tok For example, it is currently viewed particularly critically because of its relationship with China. And the meta I recently discovered over 400 ApplicationIt steals your Instagram and Facebook login credentials. Over 1 million users were affected and reported accordingly by Meta. The company didn’t have to announce CEO Mark Zuckerberg until March of this year $17 million fine for privacy violations Pay. The Google I had to pay a whopping €150m to the French data protection authority earlier this year and that was also included One of the biggest penaltiesimposed so far by the European Union due to antitrust violations in the digital space.
This shows that the topic is not only sensitive in the context of data protection, but also in terms of the power of large individual technology companies, which they possess primarily because of their massive data collection. It has been known for some time that the European Union plans to regulate technology companies for 2023 in this context. The Digital Markets Act (DMA) aims to make the digital industry more fair and competitive. Find out when rules can be applied and what platforms will be liable if they don’t comply in this article.
Sources about average daily usage time on the platforms in minutes come from inside the intelligence (data from 2017-2022) f 2022 Digital World Overview Report. For the ARPU, heyData uses insights from Facebook’s quarterly report from Q2 2022. Instagram results are based on heyData accounts, which in turn are based on sources from internal intelligence and Data reports Instagram statistics and trends. Insider Intelligence insights have also been used on TikTok and Twitter. YouTube revenue per user calculated using information from search for alphaAlphabet’s Second Quarter 2022 Report, also using information from Insider Intelligence and Datareportal. After all, ideas about Snapchat come from Quarterly Report Snap Inc. From the fourth quarter of 2021.
What topics will move the marketing industry in 2022? You can find out from our website Digital Bash – Winter Edition December 6, 2022. Don’t miss out on insights and advice from our experts and give yourself the gift of knowledge that can ensure resonance, reach, better client relationships, and more efficient management for years to come.