Freiburg/Anstrutt Sparkling wine producer Rotkäppchen-Mumm expects stable business this year. In view of the increasing costs, for example for glass bottles, it can be assumed that sparkling wine prices will rise. “A bottle is between 50 cents and one euro,” company president Christophe Keyser said Thursday.
The summer has gone well for the company. “Many consumers made up for celebrations, whether birthdays or weddings,” Keyser said, in light of the restrictions imposed by the pandemic. There has also been a catch-up influence in gastronomy.
The past few months have been somewhat quieter. Bottles alone, which are produced in the glass industry with high energy requirements, are now twice as expensive. In addition, transportation and packaging costs would have increased. “So far we have generally stable work. And now it will be decided how the last few weeks before Christmas and New Year will go.” December traditionally accounts for 20 percent of the company’s sales.
Significant growth is not expected. “Whether there’s a little plus, a little minus, or a plus-minus zero at the end is going to be shown in the last few days of the season,” Koeser said. “We’ll see in January when the numbers are in,” he said. The company is financially strong.
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Rotkummel-Mumm sparkling wine producers in Freiburg in Saxony-Anhalt have around 1,000 employees at several locations. Sales in 2021 and 2020 amounted to about 1.2 billion euros. In the year before Corona 2019, it was 1.1 billion euros.
The company generally does not provide earnings information. In all areas of the business, including wine, prosecco and spirits, the total sales of Rotkäppchen-Mumm sparkling wine cellars in 2021 amounted to 320 million bottles according to previous information.
According to the company’s trend study, despite inflation, Germans currently attach great importance to community and fun. 60% of those surveyed stated that moments of pleasure in times of crisis are of particular importance to them.
As a result of this longing, traditional celebrations such as Christmas, New Year’s and birthdays are becoming more important. “But consumers also use small moments to pause, which they consciously enjoy. It doesn’t have to be the big celebration,” Keser said. According to the information, 1,500 people were interviewed in Germany for the representative study between October 27 and November 7, 2022.
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