The Christmas market season has just begun, such as here the 172nd Christmas Market in Erfurt in a historic setting on Cathedral Square. But the protesters are concerned about the energy crisis.
The desire to hold popular festivals returned after Corona. But for the organizers of the Christmas markets, the next challenges are just around the corner.
He is 49 years old Showman And the for 33 years in business. At the age of 16 he left school and joined the family business. His father and a few generations before him made their money as models. The The position of wine is studying The family actually runs the Christmas Market in the Ruhr City Since 1969.
2019 Celebrate the anniversary. To celebrate, A.J New two-storey wing Sold. Four custom containers. Each weighs about seven tons. “It cost more than half a million.” But after this Christmas market it’s over again – Corona broke. “I always thought jobs done in other people’s spare time, like folk festivals, always worked,” says the showman. However, Corona has changed his mind.
Always positive forward
“We’re not the kind of people who stick our heads in the sand,” Eskin says of his industry and recalls the two-year pandemic. Models are professional optimists, “Always believe in the positive.” Despite a good fiscal year in 2022, it is now, because with energy crisis And the inflation The next difficult time for the showmen is already upon us.
“We have the problem of the diminishing purchasing power of our target group,” he says. Werner Hammerschmidt, Director General at the Federal Association of German Showmen and Market Traders (BSM) in Bonn. “The cost of living and disposable income are decreasing. We are observing this as showmen.”
that festival Will be 2022 it is big countingAssociations and showmen agree. “We expect a positive holiday season because the season so far has simply shown us that Small fun has increased in value “Going out and meeting people and not sitting in front of a game console has seen a real renaissance over the year,” says Eskin.
Understaffing is also in supply
Now is the important thing Christmas sales on me. to be My presence to many showmen Important because the season doesn’t start again until around Easter, says the federation’s Hammerschmidt. However, the industry is currently facing similar problems to the catering trade: There is a shortage of staff everywhere. BSM Vice PresidentPatrick Ahrens He adds, “The big question for many is: How do I get my staff together? And because of changing locations, it’s sometimes more difficult for us than it is in the restaurant industry.”
The Dortmund Christmas Market is famous for its huge Christmas tree. In 2022 it will shine again
add to that several cities at their Christmas markets again Press the brakes – For energy saving reasons. Example Dortmundwhere is the Christmas market As in many cities It opens in an hour. Also in decorative lighting It is preserved in many places It lacks attractions such as ice skating rinks. But the guests must come anyway. Eskin is optimistic: “We are in good spirits. The gas storage tanks are full and the nuclear power plants are still running – they won’t go down because of electricity.”
Frank Hackelberg, General Director of the German Display Association (DSB) In Berlin, it even claims: “Couch potatoes use more electricity than Christmas market goers. We cook for millions at Christmas markets, so not everyone uses electricity individually.” power problems And the potential savings in his position Rudy Eskin sees less. “LEDs have been the norm for us showrunners for years.” In recent years, for example, he has converted the bumper car for the summer season for 60,000 euros.
Price increases are rare
Also in New wine stand It is only being set up for the second time now, and it costs between 10,000 and 12,000 euros for setup and disassembly alone. It takes about a week for everything to be connected, decorated, and ready to go.
Isken can’t say exactly how much wine will be sold in the next few weeks to make it profitable. “I hope enough.” In addition to electricity and gas, the purchase prices for wine and other raw materials have risen.
“Because of the rising energy costs for companies, prices should actually be increased as in all other areas of the food industry,” says DSB. In most regions of Germany, however, the the prices Take this too before the corona pandemic was valid. This also applies to Rudi Isken wine: it will still cost three euros per glass. “We hope that the guest will pay the lower price and increase attendance.”