although General Data Protection Regulation It came into force in May 2018, and many apps within the European Union continue to breach applicable data protection regulations. Users are tracked without their consent and their personal data is transferred to third parties. That’s the conclusion reached by software company Usercentrics in a study — not entirely altruistic.
He was the Munich provider of his approval management platform analytics (PDF) In October 2022, I examined 50 apps from the food, lifestyle, fitness, health, finance and gambling categories that are frequently used in the European Union. It was there in all applications tracking technologies Integrated by third parties that collect personal data from users.
The results are consistent with those of other studies. So noted Appvisory in his book Application Security Report 2021 It found that out of a million apps, 76 percent don’t meet GDPR requirements to collect personal data only with user consent. a Research project at the University of Oxford (PDF) From October 2018 it was revealed that of the two million apps in the Google Play Store, only a tenth were GDPR compliant. According to scientists’ calculations, the apps pass on personal data to ten third-party companies on average.
Apps must also comply with the requirements of the General Data Protection Regulation (GDPR) and the e-Privacy Directive and require user consent before third parties can collect their data using tracking technologies, Usercentrics explains in a statement. Contrary to what many app providers think, this is not a defect. In fact, more and more current studies show that there are certainly advantages to obtaining user consent and focusing on data protection.
This is the result of a recent study by Ipsos and Google EU study with over 20,000 participants (PDF) that 43 percent of users prefer brands because of a positive privacy experience. If we look the other way, this is a consequence of 2020 Digital Consumer Trends Survey by Deloitte40 percent of users surveyed have deleted apps within a year due to privacy concerns.