The Austrian startup “Ashburner’s Premium GIN” produces a premium liqueur in Vienna. Now a limited edition of 999 bottles has been released in the new Acerola Edition. This not only convinces in terms of taste, but also by innovative digital features: with a bottle of gin you also get an NFT. This digital twin of the blockchain enables buyers to interactively participate in corporate decisions and benefit from exclusive community benefits. In addition, the bottle is secured with an NFC-enabled chip that verifies the authenticity of the product.
Ashburners GmbH was founded in 2021 during lockdown as a “crazy idea”. Today, the small Austrian company, headed by its founder Wolfgang Aschenbrenner, produces a range of specialties based on gin. It boasts regional farming quality, painstaking manual work in the small batch process, triple distillation and a variety of tastes that are second to none. The range now includes gins of the following varieties: Earl Grey, Raspberry, Rose, Violet, Praline, Ginger, Mint, Apple, Lavender, Cherry and Chili.
NFTs (Non-Fungible Tokens) are by their very nature immutable, unique and tamper-proof. These attributes are transferred to the physical bottle using an embedded NFC chip. If the buyer holds their smartphone to the label on the bottle, authenticity verification opens up as well as more accurate product information for greater transparency.
“NFC chips on valuable spirits for product verification are state of the art. But world first, we’ve packed so many interactive goodies into the chip. From the right to vote for new flavors to exclusive tasting tickets that only owners of invited NFTs have.” . – Klaus Michael Peter, Chief Gin Officer
“Through this special edition, we want to thank our community and actively involve them in our company. Through this digital innovation, we are not only offering our customers more transparency and security, but also exclusive benefits. Every owner of an Ashburner NFT gin gets to vote to decide which flavors next “. – Wolfgang Aschenbrenner, CEO
In addition, this exclusive fan base receives benefits such as discounts on products, participation in promotions or sweepstakes, invitations to events, exclusive access to merchandise, and more rights to participate in production decisions. All of these features unlock automatically when you hold the smartphone on the sticker. The technical implementation was carried out by experts from VariusSystems GmbH, a global company in the blockchain sector. The Austrian system developer has developed some of the most successful Phygital NFT projects worldwide.
“Ashburner’s Limited Edition GIN Acerola is a good example that Crypto and NFTs should not be immediately turned into scams or Ponzi schemes. With this product, we see a perfect use case for the capabilities that blockchain technology was already developed for.” – Michael Dorner, CEO, Variussystems GmbH
Acerola lives up to its name: translated as “beautiful and useful,” its appearance resembles a cherry, but it surpasses the real one with its many vitamins. For the highly concentrated vitamin C content, the fruit is especially valued in winter as a prevention of colds. It is also known as an acidic additive to enhance the aroma inherent in other ingredients. It not only enhances the regional botanicals of Ashberner’s signature store, but also complements this formula with a fresh, tart scent that is subtly reminiscent of apple. This flavor is a new version of “Apotheker-Ginliqueur” originally developed for Medikamio GmbH & Co KG.
Limited Edition pre-sale begins November 23rd for all existing customers and newsletter subscribers. Regular sales begin November 25, just in time for Christmas. NFGin is packaged in an elegant gift box, perfect for making everyone with a penchant for technology and good taste happy. All pre-orders also include a little elegance as a surprise. The price of the very limited edition is 111 euros per bottle.
The winter variety Acerola is the first flavor of a planned blockchain gen line. All other flavors are decided by vote by the NFGin community. The rule is: collecting is worthwhile, because owners of multiple gin NFTs unlock additional or enhanced benefits.
Even though acerola is a tropical plant, it was important to us to get it with an organic quality. All other ingredients like botanicals from regional cultivation. Handmade in Vienna, the gin is also responsible for the limited edition. We also chose the most environmentally friendly alternative to our digital twin and minted the NFTs on the energy-efficient Polygon platform.
Block and taste the gin!
View the limited edition Ashburner Premium GIN “Acerola” as part of the “Block & GIN” event.
We explain what the non-fungible GIN is about and show how NFT can help shape the future of GIN. Since Acerola is strictly limited to 999 bottles and the official start of sales is November 25th. There will be free tastings of the most successful varieties to date ‘Earl Gray’ and ‘Lavender’. (While supplies last!)
Date: November 23, 2022, 6:30 PM – 8:00 PM
Site: WeXelerate on the ground floor across from El Gaucho
Praterstrasse 1, 1020 Vienna, Austria