The startup is trying to dispel myths surrounding the female body and female sexuality.
The team around the Vulva-Shop strives to provide information on female gender and give working women the opportunity to realize themselves. “All of our products come from women entrepreneurs, or companies run that are 50 percent women,” says Sofia Maria Surma, CEO of the company.
What makes the idea special?
A unique selling point is that every purchase at the ‘Vulva Shop’ also contributes to supporting businesses run by women. These, in turn, will also fight for equality and sexual self-determination.
The biggest hurdle?
“Feminism and women’s empowerment are trending. Many companies have already recognized this and are trying to position themselves with products that are supposedly feminist. And this is despite the fact that in many cases people are being exploited in the supply chain. This is called ‘Pinkwashing.’” Surma says: “One of the biggest obstacles we face is standing up to it.”
Mistakes you will never make again?
Initially, the company planned to use the dropshipping model. The online store where the buyer places the order only takes care of the logistics of order acceptance and billing. However, it turned out that storage and shipping were two of the biggest challenges for the manufacturer of the product: “We now offer women a full-service e-commerce solution, so we can also work more sustainably on shipping, since we usually sell many products from different suppliers.” With just one they sent the shipment.”
Tales you want to share?
Above all, it was the response to the lectures and presentations from the audience that underscores that there is still a great need for education and knowledge in the field of female sexuality: “When we competed in the Austrian-level semi-finals from the start of the 2022 World Cup, after a man approached us and told us that This is the first time he has heard of the difference between the vulva and the vagina and that from now on he will pay more attention to it.”
The next plan is to further expand the digital market and take the platform to a new level. There should be more digital products, courses and offerings such as memberships.
Jörgerstrasse 24/18, 1170 Vienna
Sophia Maria Surma (Managing Director)