Kauri Store is much more than a store, it’s a whole world of sustainable lifestyle. The company’s name is inspired by the “Kauri Millenario”, considered one of the largest and most sustainable trees in the world, just as the Kauri Store community aims to create: a fully sustainable lifestyle community that respects the environment and people and respects people for generations to come.
Kauri has an e-commerce website and five physical stores in South Tyrol, but wants to keep growing like a tree. Its mission is to engage citizens in building a better future and guide them towards more conscious and responsible consumption: Kauri Store offers a mix of sustainable, innovative and high-quality products, offering its customers the best sustainable brands of ethical fashion, cosmetics, accessories and much more. The production of apparel and accessories takes care of the environment so that the impact of the production chain is minimized at all stages: from raw material selection and low-emission production to sale and disposal.
Just as a brand meets people uniquely, products are chosen as if they were unique. In the world of Kauri’s shop, there is no longer a need to carefully check the label, because thanks to the careful selection of each ingredient and brand, customers can be sure that what they are buying is good for their health, and not stressing the planet. It produced respect for the rights of workers involved in manufacturing.
The Kauri Store philosophy is a reference to Antoine Lavoisier’s famous quote: “Nothing is created, nothing is destroyed, everything is transformed”. In the store we can find products made from recycled and innovative materials such as “Apple Skin”, an alternative to leather, and natural fabrics such as organic cotton and flax, grown in an ecological way without pesticides, chemical fertilizers and GMOs. The viscose on offer is made from wood, which also comes from certified forests, reducing water consumption and air emissions by about 50 percent. In addition to various other types of raw materials, such as TENCEL x REFIBRA, chrome-free leather, natural rubber, Econyl®, recycled PET, and recycled cotton and wool.
If we act in a way that meets our current needs without endangering the opportunities and needs of future generations, we contribute to the sustainable use of natural resources. This is the mission of Kauri Store. We want to consciously use our resources for the world of today and tomorrow.