Olga Feldmayer is one of the prominent figures in the Swiss cryptocurrency industry. Now the entrepreneur is committed to fighting the war in her home country.
Olga Feldmayer says she feels torn apart by the war. The businessman who works in Switzerland grew up in Ukraine. It is tragic to see what is happening there. “I often get really sad, and then I hear music from Ukraine and cry,” Feldmayer says. You can feel Russia’s attack on Ukraine breaking her heart.
We in the West must dare to defend ourselves against Putin and call him a war criminal.
She wants to do something about the pain personally. On Monday, 20,000 people demonstrated in the Münsterhof, Zurich, to protest the invasion of Ukraine. Feldmeier helped organize the protest and appeared as a speaker. She has been warned from home that she would rather stay out. But Feldmeier responds by saying: “We in the West must dare to defend ourselves against Putin and call him a war criminal. This is our duty.” It’s also about encouraging Russians who oppose the war.
In fact, Feldmeier plays a different role in the media: she is one of the pioneers of the Swiss crypto scene. It recognized the potential of the Bitcoin cryptocurrency and the blockchain technology on which digital currencies are based early.
Build a bitcoin exchange
So he quickly became one of the main characters of the so-called Crypto Valley in Zug. So she was crowned “Crypto Queen” (you find the title funny) by the American business magazine “Forbes”. Like many in the industry, I have previously worked in the financial industry, for example at UBS or Barclays Capital. In 2017, she founded her company Smart Valor, which is based in Zug.
The company operates a trading platform for digital assets. Cryptocurrencies like Bitcoin and Ether or other digital valuables can be kept there. In addition, Smart Valor offers a type of digital asset management.
Olga Feldmayer’s commitment is appreciated. “I admire their persistence,” says one of the comrades. Many Swiss founders won’t get that bite and will give up sooner.
Weak start for the stock market
Anyone who asks in the crypto scene will also hear criticism of Smart Valor. It is often said that the foreign trading venues of Bitcoin and Co. Much larger, but the Swiss platform is having a hard time. Feldmeier believes in its local market opportunities: “We are the only cryptocurrency exchange in Switzerland, and there are only a few regulated trading venues in Europe.”
After all, Smart Valor was the first Swiss crypto company to go public this year. Even if it’s not a significant market – but to a smaller trading venue called Nasdaq First North, an experimental field for the US technology Nasdaq stock exchange for young companies.
So far, the IPO has not been successful. The stock has lost more than 30 percent of its value since it began trading in February. “It was clear that the environment is currently difficult,” Feldmeier says. Capital markets have been performing poorly for several weeks. However, the IPO is still worth it: the founders want to adhere to the strict rules of the stock exchange in order to strengthen the confidence of investors and banks in the company, with which Smart Valor wants to work.
In any case, Olga Feldmeier will not be defeated. She will continue to participate, both for her company and for Ukraine – preparations for the next demonstration are already underway.
George Brozos He has been a business journalist at Tamedia since 2015. He mainly reports on the Swiss financial center and the commodities sector. He studied political science at the University of Zurich.More information@tweet