NFTs (Non-Fungible Tokens) have been turning the international art market upside down for several months. According to Bianca, one of the world-famous stars of the scene is Zurich artist Dario de Siena. His works created under the name “Minds” would go “through the roof”. What is he doing right?
According to the announcement, it is no coincidence that an artist has taken off in the NFT market or not. As in any other market, a strong and scalable product, distinctive story and clear brand language with high recognition are the foundation for success. But this is just the beginning – much more is needed, the Geyst agency writes.
“The real thing is the community,” says Dario de Siena, who actually got the first community Mindd’s Hand-Drawn Collectibles Series The NFT star has become internationally famous within a few months — and a real company, as they say. De Siena continued, “Ultimately, it is the complex storytelling and society itself that determines the value of a work of art.” It is therefore necessary to be in constant dialogue with the community at eye level – and it is also becoming the norm for more and more traditional brands.
Find, select and manage new channels
Artists – and every other brand – has never had this many channels to connect with the community. The social media keyboard no longer ends with the classics like Facebook, Instagram, and Twitter. New online services that provide new opportunities are constantly being created – and they follow their own laws. disagreement is a good example, according to Geyst. It is important to find such channels at an early stage to reasonably understand, select and combine them in order to develop your brand universe further.
“It is a great pleasure to be the co-pilot of Dario’s amazing vertical takeoff,” confirms Reto Odermatt, Chief Creative Officer of the Geyst Agency. After all, this cooperation brings a lot to both parties. Dario De Siena brings insights into the current landscape to the agency – and Geyst provides him with brand management expertise and additional creative power.
Geyst also supports the artist with their brand strategic planning, communication channel development, corporate design and the design of the two Mindds websites.
With Mindds 2.0 to the third dimension
After the successful launch and marketing of the first Mindds kit, Geyst and artist Dario De Siena are now lighting up the second stage of their NFT rocket. The second phase means in this case: 3D. With 333 detailed and detailed designed 3D artworks, “Minds 2.0 – The Eternals Collection” is Geyst’s most comprehensive 3D project to date.
Mindds Administrator: Dario De Siena; Geyst Administrator: Tanja Durband (consulting), Reto Odermatt, Jan Stalder, Christian Raissig, Luca Garzi, Florin Grunder, Oliver Fried, Marcel Capeder (creation). (pd/cbe)