For some, it’s the idea of a beer. For others, this form of advertising is state of the art today. In order to offer special benefits to its biggest fans and “promote direct exchange,” beer brand Feldschlösschen is launching its own NFT collection “Castle Heroes,” the brewery reports.
The release is limited to 1876 pieces. The creations were presented to the media for the first time at the opening day of the games and costume convention “HeroFests” on 14 October in Bern.
Classical analysts would not agree with this view, and crypto educators are convinced: What used to be stocks are now more and more NFTs. This is unique, mostly Digital collectibles.
Dive in with the “Castle Heroes” collection, which features NFT images based on the year the brewery was established in 1876 fieldschlossen «In a new digital world», as it is called. Each NFT is unique and consists of a Feldschlösschen chest with individual accessories such as a sword, crown or shield.
The story behind it: These heroes dedicated themselves to the defense of Beer Castle in Rheinfelden, and are thus called the “Castle Heroes”.
By purchasing an NFT, the owner becomes a member of the Feldschlösschen fan community and benefits from exclusive benefits. Community members can expect discounts on beer and other drinks in the online shop www.justDrink.ch as well as on tickets to festivals or sports, VIP status at events and many other attractions.
“We want to reward our biggest, most loyal fans with community benefits and connect with them more directly because they are the true heroes of our castle,” he says. Sven Scully Brand Manager fieldschlossen.
In the first phase of the campaign, Feldschlösschen fans – you can become one through the online beer shop – will receive an invitation with a registration code, which you can find at website can enter.
As of October 24, 2022, 1876 Castle Hero NFTs, as they are called today, can be purchased or issued for free using this code. Only the usual transaction fees apply.