The long-awaited reinvention of the iconic VW bus is now available to order. To ensure this happens at Amag Automobil und Motoren AG, the FE dealership has launched a pre-sale and collection campaign for the “ID” Limited. Buzz NFT Edition » A cult object with a digital trend.
Personalization Buzz, Volkswagen’s first fully electric bus, is eagerly awaited. So that this longing can soon turn into expectation, the FE agency is launching a pre-sale campaign with Amag Automobil und Motoren AG, with which interested parties can pre-order the bus from one of the sales partners.
But not only the driving experience will secure the future identity. Buzzer at Amag Automobil und Motoren AG, but it’s one of 50 “Tag. Buzz NFT Version » to me. Realizing the idea, the 360° marketing agency brings Amag Automobil und Motoren AG closer to the all-electric VW bus and gives its appearance a modern digital touch in the same attempt – thanks to NFT.
The current trend of NFT is particularly well known in relation to (online) artworks, the agency wrote in a statement. Obtaining and owning a non-fungible token is like having a digital authentication certificate that is secured by a unique blockchain data chain. Because the symbol identifier. Buzz ushers in the electric age, becoming a coveted one-off as a special edition—in the digital world as well as in the real world.
Usefulness for experiments and tangible results
50 buyers for “ID. Buzz NFT Issue » Select their NFT Tradable Art and can optionally tag this unique design into their pre-ordered bus. Each design was specially created by the agency and entered into the blockchain with its digital partner Opten for an exclusive group of buyers – the first designs can be seen in the animation:
Besides the unique digital artwork, F/E brings the benefit of the NFT into play. So 50 Volkswagen Buses fans not only have the key to the special package in their hands: with VIP tickets, electronic gadgets and other surprises.
Awareness performance and leads
Continuously improving the performance marketing and customer journey created closely with Amag Automobil und Motoren AG up to the conclusion of the contract to ensure scalability and the combination of the two campaign objectives: pre-orders and increased awareness of Amag Automobil und Motoren AG as an innovative sales partner. Appropriately designed multi-channel communication measures with a digital focus are designed for a wide audience with NFT and non-NFT affinity. The combination of search, social ads and banner ads complemented by radio presence, activation sweepstakes and company channels attracts a broad target group. (pd/cbe)