US financial giant Visa is increasing its exposure to the NFT economy. He is now launching a support program for this.
US credit card giant Visa has officially launched a program to help content creators grow their businesses with non-fungible tokens (NFTs). Entrepreneurs in the fields of art, music, fashion and film are touched upon.
Content creators selected for the new one-year Visa Creator Program will receive technical and product advice from crypto experts, access to Visa clients and partners, and a stipend, among other things. Visa estimates that there are approximately 50 million artists, musicians, designers, filmmakers and other creatives contributing to an economy of approximately $100 billion.
Micah Johnson first visa innovator
The program’s first visa generator, announced in October 2021, is Mike Johnson, Founder of Aku World NFT Community. Johnson is a former professional baseball player who retired after suffering multiple injuries and has since devoted himself to the arts. His NFT character, Aku, is a young black astronaut who now has his own deal in movies and TV.
According to Crypto Art, Johnson’s artwork has sold for a total of approximately $20.9 million at the time of publication. Visa itself bought a CryptoPunk NFT for $150,000 last year. The financial service provider justified the purchase of the virtual bank by wanting to explore and open up the world of NFT trading, among other things.
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