The crazy world of NFTs
69 million francs for a digital picture!
The international NFT market turned over 25 billion francs in 2021. From pixel people to videos to the first tweet: digital files are sold for insane amounts! Bernese boys also participate in the market.
The World’s Most Expensive NFT: Artist Mike Winkelmann aka Beeple got more than 69 million francs from this lot.
The art of encryption is on the rise. While around 200 million francs were still spent worldwide on non-fungible tokens (NFTs) in 2020, international sales jumped to a total of 25 billion francs in 2021.
A meteoric rise made many people rich. Forbes recently announced the founders of the largest NFT trading platform Opensea as billionaires. In addition, many artists, stars, and companies are also taking advantage of the NFT hype.
One of them is American Mike Winkelman (40), nicknamed Pebble. Digital Artist holds the record for the most expensive NFT ever sold. His digital collection ‘Everydays’ has brought him the equivalent of CHF69 million. His other works have gone over the table or screen to millions.
Six million francs in 20 minutes
The stars also note that you can earn a lot of money with NFTs. Canadian musician Grimes (33) has created a whole bunch of NFTs. And with success: digital paintings, cartoons and videos earned the young woman the equivalent of six million francs in 20 minutes. Grimes probably owes the hype surrounding NFTs to Tesla founder Elon Musk (50): the two were a couple until recently.
Even a Twitter post can become digital art thanks to NFTs. Twitter founder Jack Dorsey (45) earned nearly three million francs from his first tweet in 2006.
Former First Lady Melania Trump, 51, is also trying her luck. On her website she sells watercolor NFT paintings, including her “cobalt blue eyes” paintings. She wants to donate most of the profits, she says herself.
YB sells digital paninis
In addition to stars and artists, more and more companies are jumping on the NFT train. US beverage giant Coca-Cola, for example, offers mass NFTs. Proceeds go to Special Olympics International.
In Switzerland, the Bernese Young Boys (YB) team is selling digital photos of their players’ Panini. Prices have vanished: three digital player cards cost just under 100 francs. The football club wrote: “Fans who have collected all the goalkeepers, defenders, midfielders, attackers or even all 30 players will receive attractive rewards.” This includes stadium tickets and player jerseys.