When is Black Friday 2022?
This year Black Friday falls on November 25, 2022. This is the tenth time that the working day has been announced in German retail. In 2023, Black Friday falls on November 24th.
How long has Black Friday existed?
Black Friday has existed in Germany since 2012. The shopping event originally came from the USA. Thanksgiving is celebrated there on the fourth Thursday of November. The following Friday is considered a bridging day and has long been the day with the highest sales – otherwise known as Black Friday.
There are many different stories about the origin of Black Friday. But it’s been a tradition since the ’60s. In the United States, retail stores are primarily used to sharing. For online trading, there was the following Monday, Cyber Monday.
However, in Germany, customers primarily take these campaign days as an opportunity to shop online. A survey by comparison platform Idealo showed that Black Friday is a virtual event for 94 percent of all respondents. But the retail business also gives big discounts these days.
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What time is Cyber Monday?
Cyber Monday falls on November 28 in 2022.
How much does the average customer spend on Black Friday?
A survey by the management consulting firm PwC showed that the planned budget for 2022 is on average €289. According to the survey, this is 6.6 percent higher than last year. The main reason those surveyed gave for the budget hike was the expectation that prices would continue to rise in the current year. That’s why they want to take advantage of the opportunity to get offers now. On the other hand, 59 percent would like to reduce their budget. 43 percent justify their savings measures by saying they currently have less money (2021: 30 percent).
What is the difference in Black Friday 2022 from before?
Black Friday 2022 is marked by uncertainty. On the one hand, experts assume that rising energy prices and inflation will dampen consumer confidence on Black Friday this year. In a PricewaterhouseCoopers study, four out of five bargain hunters stated that the current situation with rising prices is also affecting their purchases on Black Friday and Cyber Monday. However, many participants see shopping events as an opportunity to spend more money.
On the other hand, many people are currently being cautious about their spending because they have less money at their disposal and the outlook for the future is very uncertain. On the one hand, they want to consciously take advantage of the specials around Black Friday 2022 because they assume that the price spiral will continue.” Christian Wolf, Head of Retail and FMCG at PwC Germany, reports the study.
Last year’s crisis overshadowed Black Friday. Legal security measures in the fight against the coronavirus have dramatically changed the in-store shopping experience. This was a particular burden on the brick-and-mortar trade.
In addition, global supply bottlenecks and major problems in logistics chains, which are increasingly affecting German retail, continue to weigh on the markets. As a result, retailers have very few items in stock and offers sell out quickly. A common concern among about a quarter of respondents this year, according to PwC.
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First published: November 25, 2021 at 2:35 p.m