iPhone 14 Plus launch confirms iPhone 13 mini was a fiasco

These are the reasons why the iPhone 13 mini doesn’t have big sales numbers.

There are a few occasions when we see how Apple realizes failure and takes a step back. Last Wednesday, we were able to attend one of those occasions, when the delicious apple-branded company introduced its four new iPhone models.

The flow Filmed at Apple Park and broadcast during Apple’s “Far, Farther” event that revealed the arrival of the iPhone 14, iPhone 14 Pro, iPhone 14 Pro Max and iPhone 14 Plus that will replace the iPhone 13 mini from 2021.

Let’s remember it in Key note Last year, Apple released the iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro Max. Therefore, the introduction of the iPhone 14 Plus confirms what we have been expecting for months, the iPhone 13 mini has been a sales failure. People no longer want small smartphones.

iPhone 12 mini or iPhone 13 mini, which one to buy?

iPhone 13 mini failure keys

iPhone 13 small colors

iPhone 13 small colors

The truth is that the iPhone 13 mini was not the first smartphone of this format to hit the market. We’ve seen similar strategies years ago with the iPhone 4 or more recently with the iPhone SE.

But sales of these smartphones have been booming. The problem arose when Apple introduced its iPhone 12 mini. Its sales weren’t as expected, but it was fresh, and as such consumers flocked to the stores.

A year has passed and the iPhone 13 mini has arrived, and its sales have only reached 3% of total sales from iPhone. Some of the numbers are pretty bad, considering the iPhone 13 model sales numbers were pretty successful. The iPhone 13 has become the best-selling iPhone in years, ranking a file 38% from Apple sales. real madness.

In this way, Apple learned a valuable lesson. Whereas a few decades ago consumers were looking for smaller cell phones, in the 1920s – if I may say so – consumers Tend to buy bigger and bigger smartphones. And we don’t (and won’t) know exactly where the limit is, because where the size limit of smartphones ends, the limit of tablets begins.

This is exactly why Apple expanded its margin in screen dimensions of the newly released iPhone 14, iPhone 14 Plus, iPhone 14 Pro and iPhone 14 Pro Max models, with sizes ranging from 6.1 inches to 6.7 inches.

Apple knows exactly what its consumers need, and has tailored its marketing strategies to match those needs with its products. This was the case with the iPhone 14 Plus and the reason why we didn’t see the birth of the iPhone 14 mini. What do you think of the iPhone 12 mini and iPhone 13 mini? Do you like the iPhone 14 Plus better?

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