What’s Behind Costco’s $4.99 Rotisserie Chicken? A lawsuit against the company exposes a harsh reality | Univision News United States

For more than a decade Costco sells a product that sets the supermarket chain apart: Kirkland Rotisserie Chicken.which sells the unit for just $4.99, which is a lower price than most of its competitors.

but now Costco is facing a lawsuit from two of its shareholders They allege that the company and its senior executives have violated animal welfare laws and breached their fiduciary duties. Plaintiffs question how far the chain has gone to keep its prized products at such competitive prices.

The lawsuit, filed this month in Seattle, alleges that “Costco is illegally neglecting and abandoning its chicken.” According to the document, company executives intentionally ignored “clear indications that Costco continued to abuse chicken.”

Crowded farms and big chickens

The lawsuit relates to a poultry processing plant that the company opened in Nebraska in 2019 at a cost of $450 million. It was a great investment that showed how important Rotisserie Chicken is to Costco. Last year alone, Costco sold 106 million cooked chickens.

To get its plant up and running, Costco hired farmers in the area to raise poultry that would then be shipped to its processing plant in Nebraska.

But according to the lawsuit, Costco deliberately promotes the breeding of broilers that are so large, that many of them cannot even bear their weight and fall to the ground, lose their feathers and even develop dermatitis. Unable to walk, birds cannot eat or drink water, so they die slowly and painfully.

Prosecutors say the factory farms where these animals are shipped are “dirty and overcrowded” run by inexperienced breeders that Costco recruits and trains without much success.

“There, infected birds slowly die from hunger, thirst, injuries and diseases,” the plaintiffs claim, the company is doing all this to save money and keep its flagship product at the best market price.

A press report reveals atrocities on Costco farms

In 2021, Mercy for Animals was able to leak photos and videos of infected chickens on a farm working for Costco. From this article a writer in the newspaper The New York Times She published the story “The Disturbing Secrets Behind Costco Chicken,” which exposed the company’s questionable practices to the world.

In response, Kotsko defended its treatment of the animals, saying it complied with standards set by the National Chicken Council, a trade association.

However, according to the lawsuit, these practices by Costco could damage consumer interest in grilled chicken, due to the poor reputation.

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